UNEXPECTED WORKS: THE PLAYBOOK
At DDB, we believe truly creative ideas are inherently unexpected;
At DDB, we believe truly creative ideas are inherently unexpected. To help you come up with unexpected ideas, we’ve brought to life this playbook - a set of unexpected questions that will trigger creativity and help you and your team to achieve the “Unexpected”.
+100 UNEXPECTED QUESTIONS
TO BOOST CREATIVITY
Safe ideas are not what the world needs right now. The world needs the unexpected — ideas that disrupt and go against the grain. This creative playbook encourages you to ask provocative questions and consists of +100 unique “What ifs” to help you come up with unexpected ideas.
CO-CREATE WITH US
Join our SprintLabs - unique co-creation workshops to help you unlock unexpected ideas in days, not weeks. Our sprints are a fun way to explore unexpected solutions and come up with ideas no-one saw coming in a safe, entertaining environment. Get in touch if you’d like to run an ideation sprint at your company, boost the creative confidence of your team, or learn creative facilitation tools and techniques.